A favourite client, Ziba Creative, asked me to create this logo for their client, Accountable, a newly formed accounting business which has been started by Adena Mackin.
The brief for the logo was to encompass a professional nature while airing on the side of fun... a little bit playful, as Adina is bubbly and beautiful human with a lot of presence!
This clean sans serif font lends itself perfectly to creating a symmetrical plus sign from its ‘t’ whilst also communicating softness & personality in its tail flick. We are simply calling attention to the most universal symbol of maths, and also the most positive. This further supports the positive experience around working with and learning from Adena.