Kids Party Club needed bold and bright rebrand after changing their name and marketing strategy (from K&M: Kids & More Party Supplies). I helped the client with the renaming process, creating something clear and yet open enough for the business to be able to change shape in the future, from the just parties to supplies etc.
The focus of the logo is on an energised, hand-drawn font, giving a contemporary and clear message. Confetti like doodles give the logo colour, dynamism and context, avoiding any obvious association with balloons (not eco friendly or future proof). The crown is a nice reference to club leader/birthday boy/girl. Little graphic elements work across the branding in a secondary design capacity.