It was an exciting privilege to become the creative department for Mrs Mac's Pies NZ! Their marketing and design had previously come from Australia, but as the business is going from strength to strength, it was time to get more localised and nimble!
My first task was to design the creative to announce a BIG partnership between themselves and Eden Park - NZ's national stadium, as their main pie partner. This all timed perfectly for the NZ/AUS Bledisloe Cup match!
It was almost a no brainer using TRY for the shout out / call to action! A variety of concepts I supplied were used across social media and the main TRY creative was printed on a billboard at Eden Park.