LASTING CHRISTMAS MAGIC
Potted, launching later in 2020, grow and sell potted Christmas trees that stay with your family year on year. Quality and sustainability are at the heart of this unique and innovative New Zealand company.
Keywords from the client brief were traditional, living, lasting, grow with you, sustainable, nostalgic, quality, chic, colourful and clean.
A modern serif font brings together clean lines and tradition to give a contemporary yet classic feel. The swash of the d delivers the Christmas star/magic atop the tree, which sits in a pot with similar proportions to the tree, giving weight to the fact it is potted, rather than a typical stand. The colour of the pot and type connect the two for further emphasis.